Why is the watch I want discontinued? Sylvia F. July 26, 2022 20:26 Updated When a watch is discontinued on our website, it is because we are continuously updating our collections to make room for newer models to bring you the latest styles with more innovative features and designs. Related articles Why is the Bulova watch I purchased not on your website? Do you price match? What is the value of my vintage Bulova timepiece? How can I change the size of my watch band? How do Luminous Materials work on my watch?